retention | The "O" Zone

Acronyms are used extensively by writers, speakers, students and anyone who likes to communicate. Businesses, organizations and institutions use them to assist in the retention of a message, concept or name. They are used along with association, rhyming, and alliteration to help people remember things.

Acronyms have been proven as a simple way to help people recall information by breaking it down into manageable bits of data. An acronym, is defined by Merriam-Webster’s collegiate dictionary as, “a word (such as NATO, radar, or snafu) formed from the initial letter or letters of each of the successive parts or major parts of a compound term.” Some of my favorite acronyms are; Fear is False Evidence Appearing Real, EGO is Edging God Out and when learning musical scales E, G, B, D, and F (Every Good Boy Does Fine).

Acronyms can work to inspire, motivate and improve performance. For example, years ago our sales region wanted to emphasize the value of asking questions. I came up with the acronym ASK, which stood for Acquiring Selling Knowledge. If our reps wanted to be effective they had to gather information by asking probing questions. When you establish the framework you can apply it to various concepts by substituting other words, such as spiritual, significant, etc.

The need and applications for acronyms are all around us. We had a feedback group known as VOICE to give us information on company policies, programs, products and procedures. One day the director of the program was asked if VOICE stood for anything. He replied that it was not an acronym. I walked up to the booth and suggested, Very Often I Change Everything. The director stood there in amazement. He looked back at the word and saw that it worked, for all of the words were there. It captured the purpose of the company changing some of our initiatives based on hearing the voices of our people.

There are organizations that can create acronyms for your organizations. You can search for acronyms at http://www.acronymsearch.com where over 50,000 acronyms are listed and you can even post your company’s acronyms to their database.

Acronyms vary across companies as each organization has their own vocabulary. Therefore, it is important to explain them to ensure you are communicating effectively. I was a part of the pharmaceutical sales organization and STD’s were sexually transmitted diseases. When I spent time in our human resources department, they openly discussed the rise in the number of STD’s which was disconcerting until I realized they were speaking of (short term disabilities).

The secret of a good acronym is to be simple, clear and catchy. In the 1980’s I was training sales reps and noted that several of them were trying to make up information during a sales simulation. I reminded them that their doctors had forgotten more about medicine then they would ever know. I suggested that they could not Make Stuff Up or words to that effect. Years later I found out this concept was the subject of a book of a similar concept.

If the acronym has too many words it may maintain its effectiveness by association rather than attaching each letter with a particular word. For example, the Jupiter trial for a popular cholesterol lowering medicine: Justification for the Use of Statins in Primary Prevention: An Intervention Trial Evaluating Rosuvastin.

When you hear the word you want someone to make a quick association. I speak to organizations about creating a climate where people can safely state what is on their mind. In my book Unlock Your Leadership Greatness; (available at www.OrlandoCeaser.com and http://www.amazon.com) an OASIS is described as, a place where people can be Open And Share Information Safely.

Acronyms are an art. Since I have a knack for acronym development I have been asked on several occasions to help groups in their efforts to create one. I would speak with them and solicit their intent, the word they are trying to develop (if they have one) and the placement of the word in their overall strategy. This information allows me to know what they are trying to achieve and gives me the insight to meet their expectations.

Has Anyone Been Inspired Today is a mantra for HABIT to remind me to help people through positive and encouraging actions. When an expert in a given area or topic is performing their duties it looks effortless. Aga Karve, my spin instructor is such a person. When she is working on the bike she is smiling while class members are groaning under her strenuous workout. One day it struck me that She Makes it Look Easy, SMILE. So we can say Someone Makes It Look Easy as they are smiling and effortlessly performing their work.

Acronyms can be fun. They can build your vocabulary and creativity. When creating acronyms, please remember the following:

Acronyms can be designed as a memory device
They are more effective when they are simple, succinct, catchy and linked to the topic in a powerful way

Be observant and on the lookout for acronyms and do not be surprised when they appear
Keep track of acronyms in notebooks and computers

When you allow acronyms to incubate in your mind you can develop fascinating associations between the words and concepts you want to remember creatively and assist you in memorization and performance.

Veterans of watching and playing sports and working in business for a living, remember countless regime changes. The owner or senior leadership brings people into a room or connects with them online to make an announcement. The current boss is being replaced, which could mean, demoted, reassigned or terminated. They inform the workers that it was time for a change. They may deliver platitudes and say such things as, “they were a fine individual and have contributed much to the organization.” This decision may not be linked to performance, but it was time to go in another section. This unleashes quite a buzz within the organization. Both positive and negative comments are made about the person and the decision.

Let’s move our focus immediately from the person making the decision and the person being removed. Let’s focus our attention on the people who work for him or her. On Sports Center and the local news media, one by one former players are interviewed.” “He was an excellent manager, a player’s coach, a person of high intellect and sports acumen. He taught me everything I know. She took a chance on me, when no one else would.” The plaudits and accolades go on and on.

In business and in athletics, there may be factors beyond the coach or the leader, which influence performance. However, one point comes out loudly and clearly, if the person was so great and instrumental in career growth to receive such high praise for their leadership,” why didn’t the people perform better?”

The best way to show a coach or a leader what you think of them is through excellent performance on the field, in the field, on the court, in the office, on the plant floor or in the classroom. Results are the measure of a person’s effectiveness. Is it logical to assume that your performance is an indicator of how you felt about them? If they are not getting the best from you and it is not them, then it must be you.

If you are not delivering up to your capabilities, are you in the wrong job or somehow being hampered by underlying issues. Are you compromising the effectiveness of your team, and placing your job and your manager’s job at risk. Bear in mind, it is the role of the manager to diagnose and treat some of these issues. It is commonly said that somebody has to take the heat and the blame when the team does not perform up to its capability. The leader or coach is usually this individual. Managers cannot fire the whole team or replace every individual over night. Somebody must take the field, sit behind desks or operate the machinery. Often it is believed that firing the manager will jolt the team into an accelerated, escalated level of performance. Sometimes this works, but sometimes it doesn’t.

What can be done?

When you bemoan the fact that, “another one bites the dust or another one got away or another quality coach leaves, think of all of the assistance they gave to you. Remember the instructions and wise counsel. There may have been working above and beyond the call of duty to get you comfortable in your job. Think of their families, as you think of your own. Then I want you to inspire and motivate yourself to give your maximum effort. Energized and engage your team members into working to their highest levels of achievement. You are doing this for yourselves, the organization and the manager you claim to admire and respect.

Performing to your highest level can be very self-serving. It enables you to have a greater role in retaining the best manager for you. If you admire the quality leadership of this individual, make sure that when they leave the organization, is because of some of the reason other than the team not delivering its best. The next person who walks through the door, on to the court or field or into the plant, was selected by you as surely as if you were in the interview making get the job offer. Retaining the manager you want may also keep you from getting the manager from Hell who may be lurking in the shadows waiting the right moment to assume the position you provide for them.

You may know him on both sides of this issue. People have come up to them and stated how unfair it was that they were no longer in the role. They went on to say they will never forget the things they taught them and how it made them a better person or manager. These comments were appreciated and well received. I’m curious; if it meant so much to them, why didn’t it show up in their performance. Why did she choose this year to deliver below prior years? Did they do everything within their power to keep the coach? Are there things that they could’ve done differently that could have led to a different result?

The manager, coach or leader is a part of the team. They set the tone for the velocity of the team and their ability to scale higher mountains of expectations. The team can be compared to a chain and sometimes the manager is the weak link in the chain and should be replaced. Sometimes, there are other individuals on the team that are not living up to their potential and the manager must develop them or remove them from the organization. Failure of the manager to make the tough calls may be an indication that they are not strong enough and should be replaced. In situations where the manager is highly regarded for their character, vision and leadership skills, it is imperative that this bears fruit in the performance of the team.

Post blog assignment

The next time you see a news story, where a person is being removed from a job, you may want to ask yourself a few questions and look for the evidence provided to justify the action.

• What did they do to deserve the termination?
• What information was given to support the action?
• What did the people who worked for them have to say about them?
• Was there evidence of being a good person, but not strong enough to make the tough decisions?
• What information was provided about the performance of the team or the department?
• Did you get a sense that the team was performing below its capabilities?

If you want to keep the manager you have, either as your boss or within the organization, you can contribute to this by performing at the highest level of your capability. This may spare you the inconvenience of complaining about the organization or feeling guilty about your culpability in the demise of your beloved leader, manager or coach.