The teacher arrived at the author’s booth at the convention. She perused the books and educational resources on the display table. She previewed the posters and listened to the motivational CD’s that were present. She turned to the author, looked him in the eyes and asked a poignant question,” Why haven’t I heard of you? Why don’t I know you? These resources are exactly the kind of help I need to work with my students.” This scene was repeated by a local television actor on a network show. He was on a program, with the author, speaking and mentoring to students at a high school. While waiting for the session to begin, the actor reviewed the author’s latest book. “Man, why haven’t I heard of you?” he said.

Most of us are not fortunate enough to be challenged to live out our purpose in this manner.  The situations are real and reflect a question we should ask ourselves. Have the right people heard of us? Have they been exposed to our purpose and message? The objective is not necessarily notoriety. But wants to know if we are doing what is required to pursue our purpose. Are we doing what is necessary so that a wide range of people can benefit from the talent and skills we have to offer? I attended a Big-Money Speaker conference conducted by my coach James Malinchak. He suggested that we could use our financial success as one way to determine the level of service we are providing to others. Therefore, if we are pursuing our purpose and utilizing a format or system for fulfillment, we should see this reflected in how we measure success or influence.

We should constantly work to pursue our purpose. This begins with the identification of why we are on this planet. This can usually be suggested in our talents and the passion that we have for certain activities. In my case, it is reflected in the dedication and persistence in spreading the word around the world about leadership, excellence, motivation and utilizing our gifts. My keyword for 2015 will be ubiquitous, which means to be widespread. But, widespread does not mean everywhere or to everyone, it means that I must be widespread within a targeted area of emphasis, within my niche. We can’t be all things to all people or we will eventually dilute our impact and burn out in the process.

We should develop a format for fulfillment which will include a system we will follow to reach our goals. This system or process will be followed routinely as a discipline focusing on our purpose. I created The Know System™ in my book, The Isle of Knowledge, as a way to stay focused on making the right decisions to reach your goals. Great coaches will tell us to pick a niche and focus our attention in that specific area.

We should be determined to be “Known in our niche and famous in our family.” We should work strategically within a targeted area to meet the key customers and prospects and make them aware of our products and services. This awareness could be from attending and running workshops and conferences, conducting podcasts and webinars, or writing articles and blogging. We want to be perceived as an expert in our given area. Therefore, writing a book on the subject, may be appropriate, to establish us as someone who knows more about the subject then most people.

To be famous in our family includes your intermediate as well as our extended family. Are our relatives aware of our job and our purpose? This awareness will enable them to ask questions out of curiosity and to increase their knowledge. They can be inspired by the way we live and come to us for career advice. Our extended family may include friends, acquaintances, business contacts and people we meet at networking events. Do they know who we are? Do they know what we stand for? Do they know our purpose and the products or services we provide? We can use this phrase as a reminder to use the influence we were placed on this planet to acquire and deliver. We must be driven to be known in our niche and to be famous in our families. This will push us toward our responsibility of activating our talent and using it so that we are fulfilled. Our niche and family members may be able to help us achieve our purpose.

I am the entrepreneur mentioned at the beginning of this article. The words stated by the teacher and the actor are being used as a mantra to drive my behavior and performance. I am committed to entertain, educate and inspire action in people to achieve outstanding results. This compels me to deliver the messages and develop the resources to enable people to do their jobs, pursuing their purpose and making a difference. I am hopeful that these messages and resources will help people unlock their leadership greatness and develop a format to fulfill their dreams and provide the level of service necessary to enrich the lives of others. Please contact me if you have any questions about the content of this blog post, my speaking topics and the motivational resources of Watchwell Communications, Inc. I can be reached at Orlando.ceaser@watchwellinc.com, www.OrlandoCeaser.com and http://www.watchwellinc.com.

Copyright © 2015 Orlando Ceaser