Communication Excellence – A Competitive Advantage

We should help our young people become better communicators as a part of their educational development, while helping ourselves improve in this area. This should begin in our homes, and shift to the schools, work, community, places of worship and other organizations.

There are statistics that indicate that 85% of success will be attributed to communication skills. Correct speech builds confidence and youth won’t feel self-conscious in the presence of individuals with strong verbal skills. Leadership qualities blossom in the portfolio of a strong communicator. If communication skills are solid, youth can concentrate on the content of their conversations, articulating their dreams and the ideas they want to present. If communication skills are solid, adults can broaden their career opportunities.

Improving communication skills is a phenomenal benefit and competitive advantage. Improved speech at an early age actually making life easier for everyone. Students don’t have to think as much about choosing the right words for speaking clearly will come naturally for them. It is easier to have excellent speech and shift to colloquialisms, then to always speak in colloquialisms and try to shift to excellent speech.

People will jump to conclusions, make snap judgments and make decisions about someone based on their speech. They will rightfully or wrongfully gauge intellect, display bias about where someone were born and raised, gauge economic status, and achievement potential. Companies will hire, promote or allow employees to speak for the company in a meeting or to the media, based on their ability to communicate. These subjective and objective reactions may not be fair, but are indicative of the power of communication skills.

People are resistant to broach the subject of speech correction. This tendency has to change, so that we can radically assist our youth on their path to excellence. I don’t know if this reluctance is due to a lack of confidence, individuals discomfort and knowledge about what is correct speech or if they feel it is not important enough to address. Clearly the data suggests that communication is an area where improvement could be emotionally and financially beneficial.

There are several skill areas essential to master. They are conversations, group presentations, punctuation and written communications. As youth grow older they will get into the intricacies of verbal and non-verbal indication (body language). Mastering these areas will contribute to other parts of their intellectual endeavor such as improving math, science and reading skills. Focusing on these areas early in life will help children form habits that will make communicating easier.

More people should pay attention to individuals whose professions rely on effective speaking. If children use them as a mirror, they could elevate the quality of their communications. Youth would make their career choices and competitively pursue more promotional opportunities. Adults will grow in confidence, credibility and grow in their organizations as communication excellence contributes to their leadership abilities.

Athletes are a prime example of individuals receiving different careers options because of their competence in communicating. Effective communications through their fluid speaking ability could lead to a career in broadcasting. Here are a few examples of athletes who combined athletic excellence with effective communication skills to add another source of income and another career.

  1. Michael Jordan as a pitchman for several products
  2. Michael Strahan, a professional football player who became a sports announcer. His personality and communication skills enabled him to be a co-host on a talk show and opened the doors for numerous commercials
  3. The Rock, a famous actor, at one point in his career was a college football champion and a professional wrestler. His personality and indication skills enabled him to take on many roles due to his ability to communicate.

We should be impressed by people who immigrate to another country unable to speak the language. Many come to the United States and assume English as their second language. Many of the older generation would listen to the radio and watch television, using these as venues to practice and learn English. I admired their persistence and dedication and the quality of their speech after working tirelessly to master the language. We would use them as motivation to improve communication skills.

What is wrong with communication excellence?

Some people feel it is the duty to attack communication excellence. Youth should beware of people who ridicule them because of their dedication to speak a language in the way it was designed to be spoken. Speaking right should not be given a derogatory label. Youth should not have to fight for their freedom to pursue excellence in speech. Youth should not apologize for achievement (excellence does not deserve sympathy or ridicule). Unlocking their leadership greatness will give them the necessary perspective, drive and credibility to lead their peers to share their commitment to excellence.

Effective communication should be seen as a vehicle to achieve goals and fulfill dreams. Achieving their dreams is the objective for youth and adults. Being able to communicate at a high level will work to their advantage. It is therefore, helpful to emulate the articulation of professional communicators, i.e. teachers, actors, newscasters, television and radio personalities, lawyers, spokespersons and politicians to help improve communication skills. There is also value in joining speaking organizations such as Toastmasters International to gain real world speaking experience and coaching in a nurturing environment. Additionally, Local schools and junior colleges also have speech classes which can help students and aspiring professionals.

As adults, we should not abandon the practice of improving our speech. It is never too late to speak better. We will serve as a model for people who watch and listen to us. Diligence in communication can have a powerful effect on the job. People in leadership position will select people they feel have the power to communicate corporate messages to employees. We noted that statistics have indicated that 85% of the skills necessary to be promoted on the job are related to your communication skills. This statistic alone underscores the importance of communicating with excellence and its value as a competitive advantage.

Copyright © 2015 Orlando Ceaser

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